Principles of Logo & Sign Design

A logo is a graphic element of signs or labels that is arranged in a letter style or in a special font or especially legible. The shape, color, style of the letter and should obviously be different from other similar symptoms. A logo is a tangible plan for representing services, products, and goods. It also describes the characteristics of organizations and institutions, and so on. Recently, the term logo has been used to describe signs, allegories, trophies, labels, films, and even flags.

Logo and sign, represent the identity and character of a collection, person, occupation or any activity!

Having enough knowledge, experience and creativity are the options that any designer must have a strong, professional logo and label.  Logo is the face and the perspective of each brand, so its design is of great importance. If a logo is well designed, it will be powerful and valuable to the brand or brand. Designing an effective logo for a brand brings more creativity and effort than designing other graphic items.

The general principles defined for a logo are:

• Be Simple.
• Match the subject’s culture.
• Has been a life of over 10 (some of the lives of a generation, that is between 30 and 40 years old).
• Being able to become monochromatic (Today, the logos are designed for a product or service from a company that does not need to be monochrome, consider the logo for a long time!).
• Capable of shrinking 1 cm.
• Preferably, have a geometric form.
• The clarity of the factors used should be considered.
• The proportions of the factors used must be strictly observed.
• Be unique!

There are three general categories for designing the logo:

• Written (Logotype or Monogram)
• Image and Symbol (pictogram and logo)
• Written-Visual

Which of these three types of logo design is appropriate depends on some of the factors, including the breadth of the work, the unique nature of the name, the type of job or service, and other factors.

Symbols in logo design:

Nowadays, more than ever, signs are used to replace and fill out alphabetic limitations (i.e., letters). These symptoms, such as signs or symptoms in the railway stations, airports, streets and other public places, they may or may not be written on a traditional basis. These symbols are everywhere: on packages, cans, boxes, on vehicles, on paper, in demonstration boards, in public games, markets, exhibitions and festivals. Since documentary evidence suggests that the use of symbols has been at the origin of the advent of civilization, it is unnecessary to take a brief look at the history of how human beings interact. About 40,000 years ago, the first human being, hunted down by time, devoted himself to the rocks in order to transfer his thoughts and desires to graphic signs on the rocks, and thus tried to visualize his thoughts and thoughts through the image. From this, thoughts that until then were expressed simply by sound (language) or by movements (state of hands), it found the ability to be recorded and remain stable. In general, the public knows the word (sign) instead of (sign).

Sign: The sign was derived from the Greek word semeion, derived from semiotics and semidogie.

The word semiotique or semidogie has American origins in which semiotics is defined as the philosophy of languages, while the term semidogie has a European origin and is more likely to be used to study special languages ​​with non-linguistic systems Image – Image and Pointing – Theater and …). New semiotics has emerged since the beginning of the twentieth century, and thus does not have the originality and legitimacy of old disciplines, such as philosophy. Among those who have studied semiotics are Sanders Pearce, Saussure, Uberto Echo, and others.

There are two types of signs:

1. Visual Cues: Means everything you see with the eye and with sensory perception.
2. Visual Cues: When a number of visual cues are recorded and embedded in a text, they become icons.

According to Pierce, it is something that takes place in the minds of several things or affiliations.