One of the important and sometimes most important tools for designing a particular identity or overall designer uniformity is the logo, the logo of the type or letter of the writing, often a name for a company, a collection or commodity, and sometimes only one post It does not even mean that it is not presented with a special design to keep it in sight. In most of the administrative papers at first glance, the first thing that looks to the audience is its logo, the name of the company or the real person and … which in many cases is the most important message of the bulletin. Most used logos are identifiable to the contact. Therefore, in the design of the logo, being legible, along with different or other logos, is a matter of principle. Logo must be understandable, influential and remain in the mind of the viewer. The logo is considered a prestigious asset of a company. By promoting a company, its name and logo remain constant, and logo design is different for a company or service company.
A logo that can be used by an institution with limited scope of activity and audience can be read a little difficult and not so simple. Although the legibility and simplicity of the design principles of the logo are. A logo is, in fact, a symbol of the company’s profile. The logo is the name of the company, when a typewriter is placed on the header page, it is considered part of the company’s identity. Logo is a valuable tool for quick recognition of the company. In general, an ideal logo from a point of view should express its message and evoke the audience’s feelings about the company. This logo may not reflect all of the company’s desired performance.
In any case, a typewriter must have the following general characteristics:
If the logo of a company is undergoing fundamental change, its audience will think that the company’s ownership has changed or the domain is completely reasonable. It should be noted that making a new logo using the old logo is better than dropping out old logos or turning to a new logo. The role of the logo in creating communication and the transfer of concepts plays a key role and is very important.
The main title and the writings are from the main visual elements in the design of the papers; their existence on the page is an essential element in directing the eye to the subject matter. The post should be legible on the page and not interfere with other elements. When designing a card, letterhead and envelope, it should be noted that the writing should not interfere with other elements. Cutting out the business card will cause a very limited space for quick information transfer. A brief, useful and portable textbook should be used, the lack of proper entries on the page and the large volume of their total adaptation will confuse the client and make it difficult to notice the service and look at it causing the eye to be annoyed. To be The existence of inappropriate and inconsolable writings and their inappropriate location is one of the factors behind the failure and failure of their design.
In a letterhead, the writing elements include: the name, company name, company, postal address, telephone and fax numbers and e-mail address, number and date of the attachment, this standard should be observed on all headers. The essential entries on the envelope are: postal address, telephone, company name and logo, fax, website, email. In fact, the article is considered to be the target audience. (Letter Design) The unit of measurement of the letters is called the point. Any higher point will have uppercase letters. The space between the lead lines is called lead. Whatever the number is larger, you have a wider space. Written space may be in letters with different weights in the page, weights are returned to the thickness or weight of the letters. The shape and type of letters affect the beauty of the work. You need to know what font and writing for the topic you are looking for. Today, computers have new features in terms of the shape and type of letters and font types. One of the most important factors in the good design of the letters is the importance of horizontal and vertical lines.
The following points about writing space should be considered: